Its part of creating a shared vision about who you want to be and how you want to be viewed by the outside world. In Mars talk, he cites several principles of design determined by vexillologists people who study flags and their symbolism to be shared by successful flags. Among them are that flags should be simple enough that children can draw them from memory, that they should be distinctive and that they should never include seals or words. Portlands flag consists of the citys nearly two-century-old seal and in most versions the words City of Portland on a dark blue background. Its what

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